Have you ever wondered if you’re packaging your content in the right order? Or what types of assets convert best? How about how much time people spend on eBooks relative to Infographics or Videos? As marketers, our goal is to educate prospects to make them sales ready leads, so finding answers to these questions is crucial to incremental success. These are all things that we obsess over at LookBookHQ, and our Data Science Team has spent enormous energy aggregating our client data to answer these types of questions.

The Content Engagement Report provides B2B marketers with a set of concrete benchmarks to evaluate the success of their content marketing programs that go beyond the surface metrics of clicks and form fills.