Capturing attention is no longer the end game in B2B marketing: keeping that attention is.

Unfortunately, B2B marketers aren’t very good at that. 79% of marketing executives say it’s a challenge to get (and keep) the attention of target customers. When every email you send drives prospects to a dead-end PDF, you shouldn’t be surprised with the results.

You know who is really good at capturing attention? Netflix, ESPN, Forbes, YouTube and other digital publishers. They don’t just have great content - they target their audience with the right asset at the right time, and recommend the next best thing they should consume before they lose that attention.

This guide features attention-holding content delivery strategies from the world’s best digital publishers, including:

• Newsweek’s related video content
  
• Bloomberg’s live TV stream
  
• ESPN’s sidebar content lists
  
• Forbes’ recommendation widget
  
• YouTube and Netflix’s personalized content journeys
  
• eCommerce exit promoters