This LookBookHQ Luminaries Spotlight Series is giving Luminaries members the exclusive opportunity to learn how your marketing peers are using the platform. Meant to provide ideas and inspiration, the Spotlight Series is an open forum where questions and conversation are encouraged!
Join Elle Woulfe, VP Marketing and Chris Vandermarel, Sr. Demand Generation Manager for the very first installment of the Luminaries Spotlight Series!
In this 45-minute session, Elle and Chris will show you how the LookBookHQ marketing team is using LookBook. Here’s what they’ll be covering:
Nurture Campaigns
• How the LookBookHQ nurture streams have evolved and why
• LookBookHQ’s take on content sequencing
• An overview of campaign logic, attribution and results
Website
• Where Content Experiences live on the website (Hint: Everywhere, and it’s pretty simple to do!)
• Tips for maximizing the impact of Content Experiences on your website
